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Webinar Series: December - SBA Pricing
Friday December 8, 2017
11:30 - 12:30
Presented by Colorado SBA
Introduction to Pricing offers an introduction to pricing and how it impacts your business.
The course has eight key objectives:
1. Define pricing.
2. Explain how costs affect pricing.
3. Describe pricing as a component of the marketing mix.
4. Identify pricing objectives.
5. Describe pricing strategies in relation to sales promotion.
6. Explain the three general pricing models for small business.
7. Identify common pricing mistakes.
8. Recall the legal issues involved in antitrust actions, loss leader pricing, and price discrimination
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